2018 8 23
上 海

Brand Summit China

Taking place on August 23, 2018 in Shanghai, Campaign Asia-Pacific’s Brand Summit China will bring together China’s most influential brands to showcase their notable marketing strategies and reveal the tactics they utilise to come out on top. Top brand marketers and leading marketing experts will share best practices on how the leading brands have sustained success in China’s rapidly changing market. The theme for this year is ‘accelerating growth of brand value’.

Join us to learn more about the key brand trends in the China market and to network with China’s best performing brands. It is the time to take your brand to new heights, and Brand Summit China is ready to take you there.

We are currently inviting senior marketers from brands to speak at our event. For more information, please contact Vivian Liu .

register now

Why attend?

• A brand-centric event with highly engaging sessions hosted by the best minds in marketing from across China

• Understand what tools and insights the leading brands are implementing to create a memorable user experience for the consumer

• Learn what is required of a brand to become a champion of authenticity

• Discover the key factors that distinguish a Top 1000 Brand from the rest

Who should attend?

• CEO

• CMO

• Brand Director

• Marketing Director

• Head of Marketing

• Head of Brand

• Head of Strategy

2018 Agenda

08:00

Registration

09:00

Campaign Asia-Pacific’s Opening Remarks & Brand Review

09:20

The Power of Storytelling

For a brand to resonate with customers in China, it now needs to tell its unique brand story in a compelling way that maintains its brand DNA, but touches the heart and minds of the Chinese consumers. This session looks at the power of storytelling. Why it’s important to include storytelling in today’s content marketing strategy and how to create authentic stories that will attract new customers and build brand loyalty.
09:50

The Art of Marketing in A Tech-Driven Age

Marrying technology and marketing helps brand leaders to widen their sphere of influence. In this session, we hear the best practices from leading brands on how CMOs re-think, re-innovate and re-tool the marketing strategy to connect with their customers and how they create memorable marketing campaigns by leveraging emerging technologies.
10:30

Morning Refreshment

11:00

Customer Comes First: driving customer engagement with seamless experience

Interaction is an essential component of customer satisfaction. In China, customers are becoming increasingly demanding with respect to customer experience. Technology advancement and penetration have transformed the way brands interact with customers. Why is customer engagement vital to retain and develop a strong relationship with customers? From traditional to social, how can marketers create a seamless experience for the customers throughout their physical and virtual lives? What are the best practices in connecting with your current customers to keep them coming back?
11:45

Merging of Online and Offline: how China is leading the ‘new retail’ revolution

The concept of ‘New Retail’ is not new. By putting it into action, China’s retail ecosystem has been completely changed in recent years. Retail leaders are leveraging the internet to boost sales; E-commerce giants are opening up offline stores; social media influencers sell products with great success; and shopping festivals set off semi-annual spending frenzies. Join this panel of experts as they talk about the revolution of ‘New Retail’ in China and the trends that have emerged pave the way for retails to profit from the digitalisation.
12:30

Agency | Marketing Partnership Awards Presentation

The Agency | Marketer Partnership Award in conjunction with The Observatory recognises the most effective client-agency relationships in Asia Pacific.
13:00

Networking Lunch

14:00

Social Media Marketing: your key to boost brand awareness to the next generation

The growth and evolution of social media has made our lives and business hyper-connected. Celebrities, bloggers, KOLs and internet sensations regularly publicise brands through social media. Brands are desperate to reach the younger generations of Chinese through social. However not all social media platforms will work the same way in helping a brand approach to the target audience. How to choose the right channel to market to the right people. This session takes an in-depth look at how brand marketers use social media effectively to boost brand awareness to the next generation in China.
14:45

Ready for the new battle of marketing in lower-tier cities in China?

According to some industry estimations, China's lower-tier cities will account for two-thirds of the increase in consumption between now and 2030. Yet while more and more brands are looking to lower-tier cities, where growth is often faster and competition less fierce, marketers need be much smarter about which cities they should focus on. For brands to succeed in China, they must broaden the reach to lower-tier cities. What are the opportunities and challenges? How should smart brands utilise data to cherry-pick cities to target?
15:15

Afternoon Refreshment

15:45

1+1>2: the benefits of strategic collaboration between brands

Collaboration is a ubiquitous word in the modern business environment. When used correctly, strategic brand collaboration can be an extraordinarily effective way to build your business. What's the key to make a brand marriage work? How can you set up a successful brand collaboration to double the brand exposure and reap dividends for both brands?
16:15

Open Communication: the foundation of a healthy brand-agency relationship

There is growing evidence that the relationship between agencies and brands is being tested to its limited. Brands have been complaining that agencies are not delivering on their promises and agencies are always saying that brands lack the strategic thinking to provide useful direction. Can these differences of opinion ever be resolved? Join this panel of decision makers from brands and agencies as they talk about the problem and misunderstanding between agencies and brands and explore how to improve the brand-agency relationship through open communication.
17:00

Closing Remarks

2017 Speakers

2017 Gallery

2018 Attending Brands

Local Brands

International Brands

2018 Partners

2018 Research Partner

2018 Agency | Marketer Partnership Awards Partner

Contact Us