2017 8 17
上 海

Brand Summit China


Atifa Silk
品牌总监
Haymarket Asia

Thank you for attending Brand Summit China. The event was a huge success and we would not have been able to do it without the support from our attendees, partners, sponsors and speakers. This year we welcomed 201 senior brand marketers from China for a day of learning and celebration of the best performing brands across the region.

The 2017 programme focused on:

    • Developing omnichannel marketing strategies in China

    • Using the 'New Retail' model for offline merchants

    • Understanding new growth points in the China market

    • Utilising intelligent data management for more effective CRM

Brand Summit China is an exclusive opportunity to learn and celebrate the best performing brands across the region. Hear from the experiences of unparalleled top players, and gain valuable takeaways from the highest risers and greatest achievers within Greater China.

We value your support and hope that you had a worthwhile and enjoyable experience. If you would like to discuss the content from this year, or make a submission for the 2018 event please contact Vivian Liu at .

Why attend?

• Learn from the successes of leading brands and bring home valuable tips

• Understand the intricacies of the Chinese consumer needed to position your brand

• Stay ahead of the game with insight into changing consumer perceptions

• Keep up to date with platform developments in China

• Network and get personal with thought-leaders from China's top brands to hear how they have built their success

Who should attend?

• CEO

• CMO

• Brand Director

• Marketing Director

• Head of Marketing

• Head of Brand

• Head of Strategy

2017 Agenda

10:45

Networking coffee break

11:15

The 'New Retail' model: Offline merchants in an online world

• How can offline merchants harness location tracking and context marketing to overcome unpredictability and to better understand modern consumer behavior?
• How can brands leverage mobile data to bridge the gap between online and offline to create a seamless and memorable consumer experience?
• Understanding the developing consumer mindset in the age of the mobile path to purchase
12:00

Networking lunch break

13:00

China's rapidly aging demographic: Challenge or Opportunity?

• Where can we find the growth points in China’s aging populations?
• What are the challenges facing brands looking to adapt to the new demographic?
• How can brands maintain their profits and core consumer base while adapting to the new norm?
14:15

Networking coffee break

14:45

Utilizing intelligent data management for more effective CRM

• What is needed to improve the overall data quality we have access to for the creation of a more effective CRM system?
• How can we better utilize our current CRM systems to improve our relationship with our customers
• What metrics must we use when analyzing consumer behavior to attract new customers?
15:30

The 'Change Makers' : preparations for Generation Z

• Increased customerization of products and services is the new norm. How can brands adapt to this effectively and efficiently?
• How can brands interact with young consumers more effectively through content creation, such as internet variety shows?
• What is the potential of the E-sports market? Can it bring dividends to the brands?
16:30

Closing remarks and distribution of Top1000 Brands certificates


2017 Speakers

2017 Gallery

2017 Attending Brands

Local Brands

International Brands

2017 Partners

2017 Supporters

2017 Research Partner

2017 Supporting Association

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